Do Creators Pay YouTube?

Whether you are a full-time creator or just starting your channel, YouTube offers many ways to make money. However, earning ad revenue from YouTube isn’t always easy, and some creators may struggle to make a profit.

The first step to making money on YouTube is creating high-quality content that viewers enjoy. Keeping your audience engaged is also important to ensure you earn the most from ads on your videos.

Per-view revenue

If you’re part of the YouTube Partner Program, you can monetize your videos with ads and get paid per-view. YouTube also pays creators for other monetization features, such as Super Chat and Stickers, channel memberships, shopping, and more.

Depending on your niche, ad rates can range from $4 to $24 for 1,000 video views. But there are a few factors that affect your earnings, such as your audience, geographic location, and the length of your videos.

The number of people who use ad blockers can affect your ad revenue as well. In addition, not all viewers watch the ads, and a large percentage click away from the video. This means that you may not make as much as you could on ad-supported videos. However, if you keep posting new content, your views should increase over time.

Ad revenue

YouTube receives a significant amount of ad revenue from its creators. This is a huge source of income for YouTube, which has been growing in popularity over the years.

The company also has subscription services like YouTube Premium and YouTube TV, where users can watch videos without ads. While these services aren’t directly affecting ad revenue, they do help to grow the overall YouTube ecosystem.

Aside from ad revenue, YouTube also pays out a percentage of its advertising revenue to its content creators. This is done through the Google AdSense platform, and it can be very lucrative.


YouTube sponsorships are a great way to monetize your content. Sponsorships pay a premium for a specific video, usually between $20 and $30 per 1,000 views.

In most cases, a brand deal helps the creator create more videos by supporting the cost of production. It also gives subscribers a chance to learn about new products and services they may not otherwise have known about.

Product and affiliate sponsorships are excellent options for smaller channels as they often don’t require large numbers of subscribers to make Content Creator viable. These opportunities are less common than paid gigs, but they are more likely to happen if you’re growing your channel and getting established as a reputable YouTuber.


In 2018, YouTube introduced a new way for creators to monetize their channels: channel memberships. Members pay a monthly fee to access a variety of exclusive content from a particular creator, including live streams, video clips, and more.

Similarly to Twitch and Patreon, YouTube’s channel membership program is designed to offer creators an alternative to ads for revenue. The company says it’s a direct response to demonetization concerns raised by creators for two years.

Subscribers pay a monthly recurring fee of $4.99 (which can’t be changed) to get unique badges, members-only posts in the Community tab and access to unique custom perks offered by creators, such as exclusive live streams, extra videos, or shoutouts.


Merchandise can be a great way to earn money from your YouTube channel. It can also boost brand awareness and help fans feel like they’re part of your community.

When creating merch, think about what your audience wants and needs from you. Create products that are easy to sell and authentic to your brand.

Many of the top creators sell merchandise to support their channel and build relationships with their followers. They typically use a variety of products, including shirts, hoodies, and accessories.