The design of your hotel or hostel will tell a story about your property and completely define the visitor’s experience during their stay. With guests choosing their accommodation based on images alone, the look and feel of your establishment is crucial to capturing their full attention.
In today’s modern world, hotels are not just places to sleep; they’re also a gateway to the city and a meeting point for food, drinks, or celebrations. This requires a distinct aesthetic that defines not just a place but a culture.
Hospitality architecture deals with the hospitality Interior Design of such buildings as hotels and restaurants. Its aesthetics are also important as it helps create an inviting space for your guests.
Aesthetics are often subjective and rely on our ability to discriminate. They are usually expressed through our judgments of beauty, sublimeness, disgust, fun, cute, silly, pretentious, stimulating, discordant, harmonious, boring or humorous.
Despite being subject to such wide range of human differences, there seems to be some universal characteristics in aesthetics. For example, scenes and motifs such as mother with child, hero overcoming adversity or succeeding, demise of the arrogant or oppressor, or musical intervals and harmonies appeal nearly universally.
Aesthetic theory is a branch of philosophy that examines the aesthetic values reflected in art. It aims to clarify the principles of beauty and taste, which are usually expressed through judgements of taste.
The function of hospitality architecture is to create a place that provides guests with the amenities they need and an experience that reflects their style. It also needs to make a positive impact on the local culture and economy.
The industry has many sectors, but the top four are food and beverage, travel and tourism, lodging, and recreation.
These sectors rely on each other to thrive, which is why it’s important to understand them and their overlap when designing for hospitality.
For example, restaurants and bars often provide excellent food to enhance the guest experience. However, there are differences in the level of service they offer – quick-service establishments typically hire less-experienced staff, while fine-dining restaurants need to hire professionals to provide high quality service.
The design of the hospitality sector is particularly satisfying because it’s not just about aesthetics; it’s about providing guests with a pleasurable and memorable experience. That’s why form can’t take a backseat to function when the two are so closely linked.
The spaces available to hospitality architects are often governed by a range of factors. These include zoning requirements, property size guidelines and budget constraints.
Despite their challenges, the most successful hospitality projects incorporate thoughtful design that elevates the lives of people while simultaneously providing for business and profit. In order to do this, architects use a number of techniques that are both functional and sustainable.
Aesthetically, these spaces are often designed to appeal to the eye while also conveying a sense of place and history. They may feature elements such as reclaimed wood, local stone and locally-sourced fabrics.
Space is also a key element in branding a hotel or restaurant. It can help to define the brand and provide a basis for customer loyalty.
Sustainable architecture has an integral role in a hotel or other hospitality building’s design. It reduces environmental impacts, conserves resources and creates healthy environments for people to live in.
As a result, many hotels are now making the switch to environmentally friendly products and practices in order to meet their sustainability goals. These include green construction and materials, energy efficiency and water conservation, and waste management.
Architects who have taken on these challenges understand that striking a balance between nature, comfort and design offers genuine added value to their clients and their guests.
For example, some hospitality properties are integrating eco-friendly design elements into their building systems by using low-flow plumbing fixtures, LED lighting, and local control over HVAC systems.
Additionally, many hotel properties are eliminating single-use plastics in order to reduce the amount of waste generated by guests’ use of towels and toiletries. Similarly, they are working to change social norms to discourage the use of plastic plates and cutlery.