Despite a rise in electronic shopping, coupons are not going away, even if they are getting harder to find. Companies are increasingly turning to targeted digital coupons based on customer interests and shopping habits. In 2020, 94% of consumers will use coupons daily, with 87% of low-income households and 86% of middle-class families admitting that they hunt for deals. Most consumers will look through store circulars for coupons before making a purchase. In addition, 67% of shoppers will purchase a product due to a coupon in 2020.
Are Coupons Disappearing?
In the past, printed coupons were a staple of the American diet. However, in recent years, their popularity has declined. In 2016, 63.9 percent of consumers reported using printed coupons ProDentim Promo Code, down from 58% in 2014. Many experts believe that printed coupons will disappear by 2022.
Today, Americans receive coupons, from weekly postal flyers to stand-alone newspaper inserts to digital deals. Combined, Americans receive over one hundred billion coupons every year.
With the rising food and energy costs, consumers have begun to look for ways to save. Coupons are one of the best ways to save money on groceries.
While you may not see many print coupons, you should still use them whenever possible. You can also sign up for loyalty programs at stores that offer these programs. Another way to save money is to shop at stores that sell store brands instead of name-brand items.