There are many reasons why you should invest in a solid SEO strategy. A well-planned SEO campaign will drive more qualified traffic to your website and increase your conversion rate. Leaving this to chance could be detrimental financially and can impact your bottom line. Many studies have been conducted to compare the conversion rates of SEO and PPC. The two strategies are largely similar, but the latter has better conversion rates. Read on to find out why you should invest in SEO.
Why You Should Never Ignore SEO Again?
Marketing never ends. When advertising stops, customer awareness starts to decline. Without continuous marketing, your competitors will catch up and outbid you. You need constant marketing to sell your product and protect your brand against your competition. Many people fail to apply the same marketing principles to SEO. However, you should never ignore it again. Just like traditional advertising, you must constantly update your content. Otherwise, your competitors will outrank you and your website will never be found.
In the Interns, there’s a concept called “Googliness” – where you try to trick the search engine into thinking you know more than they do. SEO is incongruous with thought leadership and expertise Google Business Profile. Thought leadership is not about slapping on keywords, but communicating that expertise to your audience. As a thought leader, your audience wants to know you know what you’re talking about, so your content must answer their questions.